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The Perfect Match for Color Cosmetics

Boots and X-Rite match skin color for consumers.

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By: TOM BRANNA

Editor

Boots UK is offering a service that accurately measures color values of customers’ skin with a specially designed X-Rite instrument, then identifies the closest colour match among the No7 Foundation collection. More than 1,000 No7 advisors in more than 600 stores have been trained to carry out the No7 Foundation Match Made Service, which uses a hand-held X-Rite spectrocolorimeter to identify the color of a customer’s skin, then precisely targets the closest matches among 17 colors of ...

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